Due to the fact that this digipak was produced and made by two separate musical entities; Linkin park and Jay-z there isn't very much in the way of promotional material, most of the promotion work was done by MTV.
MTV mash-ups is what brought the two together so they handled the promotion by using their network of channels to advertise it, and using a TV channel as popular as MTV has an effect.
Whilst all the promotion for the link up was happening the picture on the left was an image you couldn't turn on MTV without seeing, it was used in adverts, on the website etc. I think that the imagery and font used is very representative of both jay-z and the band mixing the urban and the grime of both respectively.
I think that when making this print ad the boys have gone for a very simplistic feel, this helps to add to the mystery of the joining of the two music giants. This then in turn intrigues fans of either or both to go and watch the show or buy the album.
My point is further backed up by the fact that hardly any information is given on the ad apart from where to buy tickets, it doesn't even announce a support act.
I think that the use of only three colours makes the little information that is on show bold and stand out to the viewer. Both Jay-z and Linkin park are so massive in their respective genres that they don't need their actual images to promote or help people recognise them, so the use of the shadow's is a very stylistic effect.
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