Wednesday, 11 May 2011
Friday, 6 May 2011
(credit to George D.L)
Due to the fact that this digipak was produced and made by two separate musical entities; Linkin park and Jay-z there isn't very much in the way of promotional material, most of the promotion work was done by MTV.
MTV mash-ups is what brought the two together so they handled the promotion by using their network of channels to advertise it, and using a TV channel as popular as MTV has an effect.
Whilst all the promotion for the link up was happening the picture on the left was an image you couldn't turn on MTV without seeing, it was used in adverts, on the website etc. I think that the imagery and font used is very representative of both jay-z and the band mixing the urban and the grime of both respectively.
I think that when making this print ad the boys have gone for a very simplistic feel, this helps to add to the mystery of the joining of the two music giants. This then in turn intrigues fans of either or both to go and watch the show or buy the album.
My point is further backed up by the fact that hardly any information is given on the ad apart from where to buy tickets, it doesn't even announce a support act.
I think that the use of only three colours makes the little information that is on show bold and stand out to the viewer. Both Jay-z and Linkin park are so massive in their respective genres that they don't need their actual images to promote or help people recognise them, so the use of the shadow's is a very stylistic effect.
Tuesday, 5 April 2011
This was my 1st idea for the band logo and probably the one i like the best out of the three. I think it shows the band it the light that would need to be shown in if properly promoted. Even though they are a pop band there are certainly elements of rock and also a slight feel of the emo genre due to the look and style of some of the band members. I think the red and black theme in the logo gives them a slightly unknown mysterious feel.
This is my second attempt at a band logo, this time i went for more of a fun feel to the logo. I think shows more of the boys real life personalities. I think the yellow helps to represent the name of the song aswell (sunshine). The font i chose was particularly smart and "proper", i think this would help to give the band an air of importance. The red on yellow stands; this helps show the fact that they arent just another pop/rock band.
This was my last idea and also the one i liked the least, when i was making it i chose to give it a slighty gothic, mystical feel. After finishing the idea i decided that this wasnt the sort of direction that i thought was right for this band.