Video effect test

In our video, for the performance sections we decided we wanted to use the pleasentville effect; an effect which removes the colour from a video apart from a selected colour, for example the effect used in Schindler's list. we done a couple of test shoots to test out the effect before using it on our project. The 1st test is above.

This was the second test we filmed using the pleasentville effect, as you can see in the video the effect didn't go as planned.

Project Brief

For my A2 Media project i was asked to produce a promotional package for a band. this package had to contain a video for a song off the album an two out of three of the following:

-A website for our band
-A cover for the album as part of a digipak
-A magazine advertisement as part of the digipak

My group of three consists of Me, George Duric-Last and Charlotte Clarke. Between us we chose to produce the album cover and the magazine advertisement. We were also asked to consider our intended audience whilst making our promo package.

To coincide with our work we are also making a blog to show our findings and our work etc.

Individual idea for CD cover and poster

For the actual CD cover i thought it would be a good idea to use a simple cover which shows off the band and their image. I think that this would be a good idea due to the fact that the band would be realativly unknown even in the UK, so would be a perfect oppurtunity to show of their faces to the public (basically free advertising). whilst the aformentionted things will be covered, it will also give a very basic and stylistic look to the cover, so to not tie them down to a particular genre or look.

A short history of the music video

The music video has always been a big factor the success of musicians and their songs. Many people say the origin of the music video was from an Australian TV show called countdown, where songs would be introduced with smalls snippets and clips of the band. Even before MTV existed there was a American TV show called "video concert hall", the first music video dedicated show.

1981 and the MTV generation begins; launching a 24-hour channel purely for music videos. 1983 and the most popular and influential music video ever was released; Micheal Jackson's 14 minute thriller video. Within five years music videos had become a big part of any single, this in turn meant more money was being spent on this promotional videos saw the release of Micheal Jacksons- scream costing $7 million and Madonna's-bedtime costing $5million ( two of the three most expensive music videos ever)

The 90's saw MTV go global launching in Latin America in 93 and then India and China later in the decade. In more recent times MTV shows more reality TV on it's array of channels rather than music videos. In turn this has been replaced by many other music channels usually being specialised in a certain type of music for example kerrang showing rock, AKA mainly grime and urban UK songs etc.

Questionnaire results

What influence your music? Ballard rock, heavier rock and contemporary pop

Who would you compare your music to? They said as a group that they arent really like anyone else.

How long have you been creating your music? Variety of answers, most answered from a young age.

Could you ever see yourself being succesful? The whole band pointed to frontman Conner, insinuating he will be.

What influenced your band name? The band name, Distraction was a disicion made by the group.

Have you ever preformed (live)? They had 1 live preformance at the Gardiners arms pub.

How do you promote your music? Using posters

Would you say music is a big part of your life? The group as a whole said music was a very big part of their lives.

what influences your stlye musically? the group said that frontman Conner's passion influenced their style.

How long have your band been together? The band said they have only been together a month and a half, but have all been in previous bands.

Meeting the band

As a group we put together ten questions to ask our band upon first meeting them.

What influence your music?

Who would you compare your music to?

How long have you been creating your music?

Could you ever see yourself being succesful?

What influenced your band name?

Have you ever preformed (live)?

How do you promote your music?

Would you say music is a big part of your life?

what influences your stlye musically?

How long have your band been together?

Analysis of: Kanye West- touch the sky